Paid Social Projects
From strategy to execution, I work with brands to drive real results through paid social. My approach blends performance-focused thinking with creative experimentation — whether it's building out scalable campaign structures, crafting testing roadmaps, or diving deep into data to inform next steps.
Vixa from The AA
Leading paid social for Vixa by The AA, I'm focused on performance-driven strategy across multiple platforms. My role involves building full-funnel campaigns aimed at driving user acquisition and engagement for this mobile-first product. I manage weekly reporting and insights, identify key performance trends, and implement a structured testing roadmap to optimise creative, audience, and bidding strategies — all while aligning tightly with The AA’s wider brand objectives and KPIs.
Bella & Duke
At Bella & Duke, a fast-growing pet wellness brand, I oversee paid social with a heavy focus on driving customer growth and retention through data-informed experimentation. From campaign setup to post-campaign analysis, I ensure each ad speaks to the unique needs of pet parents. I'm also running a structured A/B testing roadmap — optimising everything from messaging hierarchy to creative formats — while closely tracking Purchases, CPA, and LTV to meet aggressive growth targets.
Bensons for Beds
For Bensons for Beds, I manage paid social strategy with a strong focus on full-funnel performance and seasonal promotions. I handle all reporting and performance tracking, ensuring data informs every next step. Campaigns are built to support both ecommerce and in-store footfall, and my testing roadmap includes creative sequencing, audience segmentation, and cross-platform channel uplift. The goal: keep cost per sale efficient while scaling reach and revenue.
