Organic Social Projects
Delivered organic social projects focused on building brand presence, engagement, and long-term community growth across key social platforms. Led content planning and channel management, working closely with creative partners to ensure messaging, tone, and visuals aligned with brand objectives. Oversaw publishing schedules, performance monitoring, and insight reporting to continuously refine content strategy and maximise organic reach and engagement.
Rise & Dine
Developed organic social content strategies grounded in audience insights and platform best practices, paired with ongoing performance reporting to evaluate impact and optimise output. Led ideation of content styles and concepts that aligned brand voice with engagement goals, ensuring a consistent and scalable social presence.
The Breakfast Co
Shaped organic social strategies by ideating compelling content concepts and formats while closely tracking performance to understand what resonates. Translated insights from reporting into refined content styles, helping brands evolve their social presence through creative experimentation and data-informed decisions.
Paid Social Projects
From strategy to execution, I work with brands to drive real results through paid social. My approach blends performance-focused thinking with creative experimentation — whether it's building out scalable campaign structures, crafting testing roadmaps, or diving deep into data to inform next steps.
National Express
Led paid social campaigns for National Express, covering media planning, activation, and performance reporting. Managed creative asset delivery with the creative agency and internal stakeholders, including the use and integration of influencer-led content to support campaign objectives (TTCX).
Energy Networks Association
Delivered paid social activity for the Energy Networks Association, handling media planning, campaign activation, and reporting. Acted as project lead between internal teams, while managing an overseas team to support campaign builds and efficient execution.
Toyota & Lexus
I manage paid social campaigns for Toyota & Lexus, overseeing the full media planning and execution process across multiple platforms. My work involves developing strategic media plans, setting up and optimising campaigns, and delivering performance insights through comprehensive reporting. By combining data-driven decision-making with brand-aligned creativity, I help maximise campaign effectiveness and ensure consistent delivery on KPIs.
Vixa from The AA
Leading paid social for Vixa by The AA, I'm focused on performance-driven strategy across multiple platforms. My role involves building full-funnel campaigns aimed at driving user acquisition and engagement for this mobile-first product. I manage weekly reporting and insights, identify key performance trends, and implement a structured testing roadmap to optimise creative, audience, and bidding strategies — all while aligning tightly with The AA’s wider brand objectives and KPIs.
Bella & Duke
At Bella & Duke, a fast-growing pet wellness brand, I oversee paid social with a heavy focus on driving customer growth and retention through data-informed experimentation. From campaign setup to post-campaign analysis, I ensure each ad speaks to the unique needs of pet parents. I'm also running a structured A/B testing roadmap — optimising everything from messaging hierarchy to creative formats — while closely tracking Purchases, CPA, and LTV to meet aggressive growth targets.
Bensons for Beds
For Bensons for Beds, I manage paid social strategy with a strong focus on full-funnel performance and seasonal promotions. I handle all reporting and performance tracking, ensuring data informs every next step. Campaigns are built to support both ecommerce and in-store footfall, and my testing roadmap includes creative sequencing, audience segmentation, and cross-platform channel uplift. The goal: keep cost per sale efficient while scaling reach and revenue.
