
About Me
With more than eight years in social media, I’ve worked client-side, agency-side, and at leading media partners — including IPG, WPP, and TikTok. This experience has shaped my approach to building social strategies that balance creativity with data, and deliver meaningful results for global brands.
From shaping content direction to analysing performance and optimising campaigns, I help teams understand what works, why it works, and how to scale it.
Whether you need support across organic social, paid media, or both, my approach is grounded in clarity, collaboration, and measurable outcomes.

Services
Strategy
Clear direction built around your goals.
Clear, platform-specific social strategies built around your business goals. This includes audience insights, content planning, and defining the role of organic and paid social within your wider marketing ecosystem.
Content Direction & Ideation
Creative concepts designed to engage.
Developing content styles, formats, and concepts that feel authentic to your brand and resonate with your audience. From ideation to creative guidance, I help shape content that’s built to engage.
Performance Reporting & Optimisation
Insight that drives smarter decisions.
Insight-led reporting that goes beyond surface-level metrics. I analyse performance to uncover learnings, optimise output, and inform smarter creative and media decisions over time.
Approach
Fill in the form below or DM for a free 45 minute discovery call
Planning
Audience research, channel selection, budget planning, and creative direction.
Activation
Manage the full setup and execution across Meta, TikTok, Pinterest, LinkedIn and more.
Reporting
Clear and actionable reporting that goes beyond surface-level metrics.
Previous Clients
I’ve worked across a range of brands and industries, supporting teams with both organic and paid social strategy. My role often sits between creative, media, and performance — helping align efforts and turn insight into action.


























































"Having worked with Ronnie across multiple projects, her understanding of both agency and client needs is invaluable. She combines strong strategic thinking with practical execution, making her incredibly easy to work with and highly effective".
“Ronnie’s platform knowledge and insight into social performance elevated our approach to both organic and paid media. She brings a calm, considered perspective and consistently delivers thoughtful, actionable recommendations.”
“Ronnie brought clarity to our social strategy and helped us focus on what actually moved the needle. Her approach to performance and reporting made it easy to understand what was working and how to optimise.”

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